Reports surfaced last week that Google and Twitter were in late-stage talks to tie the knot. The search engine buying the social media microblogging site will be good news for marketers, largely because:
- Twitter has the pulse on search to deliver the world’s news.
- While it’s a great communications tool for the average person, the power for marketers lies in its real-time search capabilities
Twitter Search has the potential to become a crucial tool for marketers in both understanding what’s being said about their brands online, as well as for timely communication with their customers
A Google acquisition would likely only accelerate its importance to marketers because Google can give Twitter what it most desperately needs right now, which is the servers to power it, and a revenue model.”
Google has begun offering marketers ads that stream most recent tweets across the Google AdSense Network. Still, the news of a possible acquisition sent tweets flying across the Twitter network.
Facebook offered about $500 Million for Twitter last year. While some believe that Google’s bid could come in higher, others believe challenges will likely hinder any type of deal.
